The International Association of Athletics Federations, IAAF, has unveiled a new name and logo, titled “World Athletics’, saying it will make the sport more accessible to wider audience.

A statement by the association released to the media in Ilorin yesterday, said that the new name was approved by the IAAF Council at its 217th meeting in Monaco.

The new name, ‘World Athletics’, builds upon the organization’s restructuring and governance reform agenda of the past four years to represent a modern, more creative and positive face for the sport.

IAAF President, Sebastian Coe said the hope is that their new brand will help attract and engage a new generation of young people to athletics.