Aorah Fashion House, an international clothing brand run by Ms. Adaora Soludo, daughter of Governor Chukwuma Soludo, has made a debut at the Lagos Fashion Week, 2022.
Aorah was selected as a finalist at the Lagos Fashion Week ‘Green Access’ Programme, alongside popular fashion brands from Nigeria and across Africa, debuted a mini collection titled “ogbanaonwe ya” meaning, it designs itself, a collection of love, inspired by the Akwete textile which it is named after.
“Ogbanaonwe ya”, one of the most remarkable signature labels at the fashion event, comes in unique prints and finely-tailored blends, illustrating the deep artistry of the Aorah brand and the message that each label passes across.
With Akwete fabric as a focal point, the Aorah cross-national brand offers timeless designs and produces limited pieces that celebrate and uplift women that make the traditional textiles.
The aim of the brand, according to Ms. Soludo, is to create high-quality pieces as well as promote African textiles to a global audience.
Explaining the energy behind the concept, Ms. Soludo said that the design is dedicated to all the women that worked endlessly to hand weave the pieces.
While noting that Aorah is an ethical and sustainable fashion label inspired by Igbo culture and traditions, transforming traditional African textiles such as Akwete, Aso Oke and Kente into contemporary designs, she said that the brand’s empowerment programme also trains young people in creative skills with ten percent of profits donated to support the initiative.
Comments are closed for this post.