On Saturday December 10, 2022, distributors and customers of WinCo foam, converged on Awka, Anambra State for the unveiling of new logo and brand for WinCo mattresses and pillows. The event featured an interactive session between the management of WinCo foam industries and her distributors from all the states in South East, South South and Benue.
The ceremony which took place at Finotel Hotels, Awka was attended by major players and stakeholders in foam business from different parts of the country. It was to strengthen the trust and confidence of customers and reassure them that WinCo foam and mattresses will not compromise standards.
The new logo and brand is part of the strategy by the Management of WinCo foam to continue to maintain the lead as one of the frontline indigenous foam manufacturers. It is three colours of red, white and sky ash different from its former colour of green and yellow. The rebranding also saw the change of its sobriquet for foam mattresses and pillows from ‘foam for a great comfort’ to ‘sleep well and live better’.
The ceremony had earlier taken place in Lagos and Abuja where the company has industrial locations. The unveiling will be followed by the rebranding of the offices of its distributors and key customers with the new colors of red, white and sky ash.
WinCo foam is part of the industrial conglomerate of GI Okafor and Sons limited. It has remained a household name for quality products receiving awards from corporate organizations and individuals. The Standards Organization of Nigeria, SON, had issued the company the mandatory comforting Assessment programme MANCAP certificate awarded to companies that have passed the standardization tests on quality production in conformity with the production guidelines issued solely by Son. The Institute for Government Research and Leadership Technology has also recognized WinCo foam elegant mattress bond for its quality.
WinCo foam industries limited was founded in 1976 by Isuofia born industrialist, Dr Godwin Ifeanyichukwu Okafor who later incorporated the company in 1983. Ever since, the company has been living up its goal of adding more value to people’s life, with the use of modern technology to give quality products of international best practices to the people.
The company has a good standard laboratory in addition to safety assurance. Its range of products include WinCo delight, WinCo comfort, and WinCo gold with one year warranty each. Other are WinCo splendour and WinCo merit with one year warranty also. WinCo elegant has three years warranty while WinCo orthopedic gives a ten year warranty.
WinCo Grandeur which has five years warranty is a pride to special homes. There are also WinCo classic pillow, WinCo super pillow and WinCo elegant pillow with guaranteed qualities and numerous others.
However, WinCo foam Industries limited is faced with daunting challenges such as poor power supply, counterfeiting, high cost of production, influx of fake foams, regulatory problems, among others. Despite these odds, WinCo foam has been able to whether the storms and still offers stable price to its products.
It sells to the industrial sector for sound proofing, furniture manufacturing or for resell. They are also available for schools, hotels, and hospitals. Customers can place their orders online at www.WinCofoam.com. WinCo foam has also opened a show room in their Awka office at Agu Awka Industrial Layout where you can see their products with special qualities and make orders.
The Chairman and Managing Director of the Company, Dr Godwin Okafor (Anyanwuorah I of Isuofia, Aguata local government area of Anambra State is a one time president of foam manufacturers association of Nigeria and has through the company offered employment to over eight thousand people.
As one of the established employers of labour in the society today, our prayer is that the Almighty God will continue to give him strength and wisdom as he pilots the affairs of the frontline foam manufacturing company in Nigeria.
On their part, the federal government should encourage the growth of indigenous firms by giving recognition to their founders with National honours in view of their contribution to National development especially Dr Okafor of WinCo Industries limited who have continued to use the company to boost the nation’s economy.
The Management of WinCo foam is wishing all her numerous distributors and customers in different parts of the country a merry Christmas and prosperous New year.
WinCo foam….sleep well, live better.
Written by ABUCHI NWOZOR/
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