Media ownership, commercialization and unethical practices among journalists have been identified as some of the challenges affecting diversity of editorial contents and programming.
A Professor of Mass Communication, Mrs Chinyere Okunna, who disclosed this on the occasion of this year’s World Radio Day, called for regular training of radio workers to understand their roles of using radio to serve people of diverse interest.
Professor Okunna, who is the Director of UNIZIK FM, said to address challenges affecting diversity of editorial content and programming, media owners should ensure proper funding, decommercialisation of contents and retraining of radio workers.
Contributing, the Managing Director and Chief Executive Officer of the Anambra Broadcasting Service, Chief Uche Nworah, who noted that Governor Willie Obiano has continued to retool the station for improved service delivery, said the station will continue to reflect diversity of audience in her editorial contents and programming.
He called on Ndi-Anambra at home and in the diaspora to take advantage of digital broadcasting, which ABS has embraced, to communicate across borders, and keep abreast of happenings at home.
Some respondents who spoke to the ABS on the event, including an octogenarian, Mrs Josephine Igweze and Hajia Fatima Ali, who has lived over twenty years in Anambra State, said radio has remained their most preferred medium as it reflects their diversity, even as Miss Ifeoma Igboanugo, of Mass Communication department, Chukwuemeka Odumegwu Ojukwu University, lamented that information need of students are poorly served, wondering why the university’s radio station has not been operational, thereby affecting quality of their training.
World Radio Day is aimed at increasing awareness among the public and the media on the importance of radio in encouraging decision makers to establish and provide access to information.
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