This saying here is a pointer to the present and future of media practice. All journalists and indeed media practitioners should read and reflect on it as it affects their professional practice.
“The world is going through what new media enthusiasts like to call creative destruction. The old, familiar ways of gathering and circulating information are exploding and are being replaced by a myriad of experimental digital strategies. Social media platforms, for instance, are now more effective ways to reach and engage with vast swaths of people than legacy media outfits”…Farooq Kperogi 2015
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