The Managing Director of the Anambra Broadcasting Service Sir Chido Obidiegwu has advised Rotary to adopt sustainable Marketing Communications strategy by having its four-way test translated in local Languages.
He gave the advice in a paper he delivered at the Rotary Membership Development and Public image Seminar Organized by the Rotary Club of Awka Municipal.
Sir Chido maintained that it is when the four-way test of Rotary International is translated into Local Languages that Rotary International will earn wider visibility.
The Managing Director of the Anambra Broadcasting Service whose Paper presentation centered on Applying Strategic Communication in Marketing Rotary Service Delivery highlighted how Rotary has over the years strategically communicated and marketed its service and described Rotary as an organization which brings together a global network of volunteers, united in humanitarian service who dedicated their time, talent and treasure to tackle the global most pressing humanitarian challenges including health, Education, Leadership and peace building.
Rotary Leaders who came from seven Clubs within Awka Axis thanked Sir Chido for his inspiring paper presentation and assured him that his recommendation will be channeled to the Governor of Rotary International district 9142 Rotarian Grace Okaro.
Earlier in his opening remarks, the President of Rotary Club of Awka Municipal Rotarian Uchenna Ezeani, informed that the club embarked on the seminar as part of the capacity building for Rotarians and members of the Public.
He assured that under his Leadership Rotary Club of Awka Municipal will engage in meaningful public work activities in support of Governor Chukwuma Soludo’s desire to create a clean smart livable homeland.
The Occasion which also featured celebration of Birthday by Rotarians and friends of Rotary born in the month of July and August including the Managing Director of the Anambra Broadcasting Service Sir Chido Obidiegwu, past Assistant Governor of Rotary Dr. Dennis Ekemezie among others attracted the Assistant Governor of Rotary International zone twelve Rotarian Somuadina Ekwelogu that of zone thirteen Rotarian Tochi Amalu, two term President of Rotary club Awka Nnamdi Azikiwe University, Rotarian Abuchi Nwozor among others.
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